Lifecycle Email Sequences
Every wellness practice needs more emails than its founder can possibly write. This pre-built library covers every stage of the client journey — from the first opt-in to long after the program ends.
What’s included out of the box
Pre-purchase
- Lead magnet delivery + 7-day education series
- Discovery-call no-show recovery — 3 emails over 14 days
- Discovery-call attended, not-yet-bought — 14-day soft nurture
Active program (Week 1–4)
- Week 1 — Reinforce why they started, common Week 1 challenges
- Week 2 — Introduce the “second-week dip,” normalize struggles
- Week 3 — Mid-month wins recap, first milestone framing
- Week 4 — Habit consolidation, social proof from past clients
Active program (Week 5–12)
- Week 5–8 — Pattern emails by client type (plateau, sailing, struggle)
- Week 9–10 — Maintenance prep starts here
- Week 11–12 — Renewal pre-warm + continuation framing
Post-program
- Graduate alumni — Quarterly maintenance touches
- Dormant client — 30/60/90-day win-back ladder
- VIP referral — Reactivation through their network
Why these work better than generic email
Generic email marketing assumes the reader is at the top of the funnel. These emails assume the reader is exactly where they are — Day 14 of nutrition coaching, Day 90 of gut protocol, Day 28 post-graduation. The copy lands because it’s contextually true.
Custom emails during onboarding
If you have signature emails you’ve already written (the welcome letter, the “halfway there” note, the graduation message), we drop them into the sequence during your 10 dedicated hours. The library is yours to edit forever.
A/B testing built in
Subject lines and CTAs are A/B tested by default on key emails. After 30 days, the winners auto-promote.